And both Google and Wide Orbit are aware of that.
WIDE ORBIT RADIO AUTOMATION CODE
We never claimed to have SS32 source code or access to same…never. We heard the same scurrilous comments from Google when they were in the radio business, and we strongly object to any suggestion that misinformation was sent to anyone at any time regarding our ScottENCO SS32 support offering. Effectively, they can help you to identify a problem, they just can’t fix it.”įact: It is true that Wide Orbit did not name ScottENCO directly, but it is clear that we were the target of his statement. Without access to these valuable resources, no other organization is able to provide support for our systems. Wide Orbit is the only organization that has access to the underlying source code, development team or development plans for Google Radio Automation, SS32 or Maestro. Wide Orbit Statement: In his ‘welcome’ letter, Mathewson says, “I’d like to clarify some of the deliberate misinformation offered by our competitors about support and development for Google Radio Automation, SS32 and Maestro. ScottENCO feels that the broadcast media should know both sides of the story. In this letter, the founder and CEO of Wide Orbit, Eric Mathewson, repeated false statements made earlier by Google that unfairly attack a joint business venture of ENCO Systems and Dave Scott, founder of Scott Studios. Learn more.This week, Wide Orbit sent a letter to customers of their newly acquired radio automation unit, purchased from Google. WideOrbit is headquartered in San Francisco with offices worldwide. WideOrbit is the system of record for more than $38 billion in advertising transactions annually. That's why so many industry leaders – including UrbanONE, Midwest Communications, Cumulus, Spanish Broadcasting, Rogers, and Audacy (formerly Entercom) – are valued partners of WideOrbit. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. Doing more business in today's media landscape means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Say Hello to a Wider Worldwith WideOrbit, the one platform that ties everything together, from pitch to payment. WideOrbit helps media companies do more business by making it easier to buy and sell advertising. "We're proud to continue that tradition with the launch of our Total Radio Solution, bringing radio workflows together in a single, unified platform to help our customers maximize revenue." "WideOrbit has a longstanding commitment to continuous innovation and investment in improving our core products," said Eric R. WideOrbit's Total Radio Solution incorporates digital management and monetization, business intelligence, and A/R automation and payment tools, in addition to seamless integration with a wide variety of third-party systems. Starting from the solid foundation of WideOrbit's core radio solutions, WO Automation for Radio and WO Traffic for Radio, stations can build out a complete solution as their business grows. "Radio organizations of all sizes, from independent local stations to mid-sized regional station groups, to national radio brands, will benefit from our end-to-end solution's ability to help deliver compelling programming to engage listeners, all while improving efficiency, reducing costs, and increasing revenue."
"The products that make up our Total Radio Solution were specifically designed to build upon and enhance each other," said Danny Tankersley, WideOrbit VP of Radio Sales. Simplifying access to in-depth performance insights to make smarter, data-driven decisions Improving advertising customer satisfaction and retention through simplified cross-channel transactions, from order to invoice to cash Increasing opportunities for revenue generation through digital audio (streaming and podcasting) Streamlining workflows across the radio ecosystem WideOrbit's Total Radio Solution offers radio-focused tools to help stations large and small achieve their business goals, including: Inspired and informed by thousands of hours working side-by-side with radio broadcast engineers, on-air talent, advertising executives, station groups, managers, and owners, WideOrbit's Total Radio Solution is backed by over 20 years of industry experience and an unwavering commitment to innovation and continuous improvement.
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